Topical Authority & Google Core Updates: Case Study
A look at creating content strategy based around content clusters, it's impact on website growth and lead generation, and evidence that websites get re-evaluated on Google's core updates.
My Search Engine Algorithm Testing Process
My approach to directly testing Google's algorithm, built off of Kyle Roof's testing methodology. If you don't test what you're doing, are you really doing SEO? Or guessing?
Managing Large-Scale Website Content and Internal Linking
An overview of how I manage content across a website, visualize internal linking structure, and track keywords in a simple keyword database.
Job Description Keyword Parser
DIY Applicant Tracking System Optimization (ATSO). Using XLNet language model to analyze and extract semantically relevant keywords for optimizing resume language for ATSs.
Potentially Useful SEO Bookmarklets
Just as the title suggests. Potentially useful SEO bookmarklets.
SEO Topic Cluster Creation
Creating topic clusters or topical maps by creating a database of keywords and their 1st organic result on Google. Let Google's algorithm do the work for you.